You have decided to partner with one of the fastest growing teams in dōTERRA and have decided to LAUNCH your business. Good news, you are in the right place!
I’m going to teach you the exact blueprint used by top leaders to help people just like you achieve DIAMOND. It all starts with a proper launch of your business to help you achieve elite.
Let's get started!
STEP 1: HOW TO LAUNCH YOUR DŌTERRA BUSINESS (4 MIN)
GOAL OF A LAUNCH
Achieve ELITE in 6 weeks or less by having 35 people attend at least 1 of your 4 launch classes. All 4 launch classes are hosted in one week with the ultimate goal of achieving ELITE (3000 OV or more) at the end of launch. You will book additional classes from these classes and ideally, identify 3 or more business partners to launch during this event.
ELITE is the foundation of ALL ranks. If you can achieve ELITE and teach others to do the same you will be able to achieve any level in your doTERRA business.
If you create 3 Elites you are SILVER (average mature monthly income is $2,197),9 Elites you are PLATINUM (average mature monthly income is $9,391),12 Elites you are DIAMOND (average mature monthly income is $16,733).
BENEFITS OF A LAUNCH WEEK
- You are trained in the business building basics in one week.
- Identify your leaders in your first month and place them appropriately within your organization.
- If done properly, you will never have to do this again with your warm market.
- Creates momentum and sustainable growth within your team and business.
- Earn income your first month.
- Achieve ELITE!!
- Have a duplicatable roadmap to help your leaders achieve ELITE and beyond!
CONSEQUENCES OF NOT HAVING A PROPER LAUNCH WEEK
- Difficult to achieve momentum.
- Difficult to identity leaders and place them properly in your organization.
- Difficult to achieve Elite or progress past Elite.
- Difficult to teach others how to successfully achieve Elite and progress to the next level.
- Difficult to attract business builders to partner with you.
- You will earn minimal income.
- It takes MUCH longer to grow. The success from ONE SUCCESSFUL LAUNCH WEEK can have the equivalent results of 100 single classes spread over a year or more.
6 WEEKS TO ELITE SCHEDULE OVERVIEW
Week 1: Sample and Follow Up
Week 2: Sample and Follow Up
Week 3: LAUNCH WEEK - 4 Classes (Ideally, first week of the month).
Week 4: Wellness Consults with new customers
Week 5: 2 Classes (booked from launch event).
Week 6: 2 Classes (booked from launch event).
Celebrate Elite on week 6 or sooner! Identify your leaders and help them start the 6 weeks to Elite program to launch their business!
STEP 2: IDENTIFY THE PEOPLE MOST LIKELY INTERESTED IN DŌTERRA (3 MIN)
YOU ALREADY KNOW PEOPLE WHO WOULD BENEFIT FROM DŌTERRA
Print out and use this 100 Names List Tracking Form to start identifying those who would MOST likely be interested in dōTERRA.
Use this Memory Jogger if you need help expanding your list.
STEP 3: SET A DATE FOR YOUR LAUNCH WEEK
The ideal launch week includes 2 weeks prep time for sampling prior to launch and a launch week scheduled in the 1st week of the month. Do not wait more than 3 weeks to schedule your launch week! Your mentor will help you prepare and teach at these classes. Your primary role is to sample, follow up with samples, and invite those having a positive experience with the samples to your launch event.
STEP 4: PROPERLY OFFER A SAMPLE TO THOSE ON YOUR NAMES LIST WHO SCORED A 5, 6, OR 7
Learn how to properly offer a sample (4 min).
This is my favorite way to offer a sample.... “I know you are really busy. I respect your opinion. Are you open to giving me feedback on something?” If yes… “I am teaching people about how to use essential oils for health goals. Are you open to trying a sample and giving me feedback? Your feedback will help me as I teach others about essential oils.”…..”Great, here are a few things I can help with (sleep, stress, anxiety, natural energy, pain, headaches, seasonal allergies, skin concerns, and digestive issues).”
From here figure out which sample would best meet their needs. If they don't have any health goals from the list above branch out to things for green living like OnGuard for cleaning, natural beauty care, supplements, or even natural energy by inhaling wild orange and peppermint from their hands. We have something for everyone as long as they are open! Be cool, be natural, and show up to serve these people. You have solutions. There are people looking for the solutions you have to offer.
Here are some additional scripts for offering a sample.
HOW DO YOU KNOW WHAT TO SAMPLE?
Use resource guides like an A-Z guide, Modern Essentials Book, or Modern Essentials App to determine what to sample. You don’t have to be an essential oil expert.
Sample to health goals where the oils will have a quick effect like: Sleep (lavender or Serenity), stress & anxiety (lavender, balance, wild orange, or frankincense), natural energy (wild orange & peppermint), pain (deep blue oil or rub), headaches (peppermint or Past Tense), seasonal allergies (Breathe or lemon/lavender/peppermint combo), skin concerns (lavender, frankincense and/or melaleuca , or digestive issues (DigestZen).
Start with just one sample with about 10-15 drops of essential oil and a reference guide like an A-Z guide. If you don't have AZ guides, you can print this out this Modern Essentials Reference Card.pdf
When in doubt, start sampling from the Top 10 oils included in the Healthy Home and Healthy Start Kits. This includes: Lemon, Lavender, Peppermint, Deep Blue, OnGuard, Breathe, DigestZen, Melaleuca (Tea Tree), Frankincense, and occasionally Oregano. If you need a refresher on how to use these oils, check out the 150 Ways to Use the Top 10 Oils.
*1/4 dram sample vials and A-Z guides can be purchased from aromatools.com or oillife.com. Deep blue sample packets, essential oils, and oil cap stickers can be purchased from your doTERRA back office.
STEP 5: PROPERLY FOLLOW-UP WITH THOSE RECEIVING A SAMPLE WITHIN 2 DAYS
Learn how to properly follow up with those who receive a sample (4 min).
This sampling flow chart will help guide your follow ups.
STEP 6: PROPERLY INVITE TO ATTEND A CLASS OR 1:1 AFTER A POSITIVE EXPERIENCE WITH THE OILS.
Learn how to properly invite to your launch events (2 min).
ATTENDANCE RATES TO YOUR CLASSES INCREASE FROM 30% TO 80% WHEN:
- People have had a positive experience with the oils prior to attending.
- They receive a reminder phone CALL 48 hours before the event.
- They receive a reminder TEXT 2 hours before the event saying, “I’m so excited to see you. I have a surprise for you.” The surprise can be anything! Lavender lemonade (1 drop of lavender in a quart of lemonade), essential oils in sparkling water, a Deep Blue sample packet, ect. The surprise should be very simple and inexpensive.
Steps 1-6 are your primary focus as you prepare to launch. The purpose is to start building dōTERRA rapport with your future customers, ensure excellent attendance at your launch events, and prepare a solid foundation for your business. You will have plenty of mentorship and support for the next steps.
STEP 7: IT'S LAUNCH WEEK! TEACH A SIMPLE INTRO TO ESSENTIAL OILS CLASSFOLLOW THE CLASS WITH AN OPTIONAL INTRODUCTION TO THE DŌTERRA BUSINESS OPPORTUNITY. BOOK ADDITIONAL CLASSES FROM THIS EVENT.
You will have plenty of help with this step! The key pieces you will learn are how to:
- Teach a simple Intro to Essential Oils class (30 min) - using a handout like the Natural Solutions Handout.
- How to book additional classes from this class using a travel keychain (or other incentive). The goal is to book 2 or more events from each class you teach. This way you will have a continuous flow of events outside of people you know.
- How to help people enroll with a wholesale kit AT the event. You can find bonus tips in the 6 Keys to Closing video. Here are the current enrollment kit options from doTERRA.
- Teach an optional introduction to how to bless other people’s lives with dōTERRA (an intro to the dōTERRA business) after each intro class (20 min or less) to help identify potential builders.
*UPDATE* Since this video was recorded, doTERRA has updated their share guide which can be used in place of the comp plan card I reference in the video. I still prefer the Simplified Compensation Plan Card.pdf but if you prefer, you can use the last page of the Share Guide for your business opportunity class (you can print off the last page or purchase the guides from doTERRA). You may also want to send the share guide to those hosting a class for you.
STEP 8: PROVIDE A WELLNESS CONSULT TO YOUR NEW CUSTOMERS
YOU WILL HELP THEM ESTABLISH A CUSTOMIZED WELLNESS PLAN, SET UP LRP, AND CONNECT THEM TO CONTINUING EDUCATION.
THIS STEP IS KEY TO RETENTION
doTERRA has a retention rate of 65% vs 10-14% average in other industries. This means 65% of people are ordering monthly because of the value and benefit they are receiving from their doTERRA products. This is HUGE!
SCHEDULE YOUR WELLNESS CONSULT AT THE TIME OF ENROLLMENT
The best time to schedule a wellness consult is within a few days of them receiving their oils. This is about 5-7 days after enrollment. “If you are willing to invest in your health, I’m willing to invest in you. Our next step is to schedule your wellness consult to make a customized wellness plan for you and help you get the most out of your investment. I’m available on ____ or _____. What works best for you?”
At the end of the wellness consult help your customer understand the benefits of LRP and how they can save a TON of money on things they are already purchasing from the store by placing an LRP order. Optional: Offer a small gift for setting one up today.
CONNECT YOUR NEW CUSTOMER TO CONTINUING EDUCATION
Continuing education helps the customer get the most out of their membership and supports a healthy retention rate. Continuing education includes adding them to an already existing team Facebook page for product education, connecting them to the monthly Empowered Life webinar series hosted by doTERRA corporate, and local continuing education events if available.
At the end of every wellness consult ask, “Are you open to the idea of earning an income with dōTERRA?” If YES, schedule a 3-way discovery call with your mentor to see if it’s a good fit for them. If NO, ask for referrals. “The heart of my business is referrals. Who do you know who would like to receive a free essential oil gift pack (a customized sample and A-Z guide) from me?” You can offer a small thank you gift for 5 referrals.
STEP 9: SCHEDULE 1:1 APPOINTMENT WITH THOSE WHO WERE UNABLE TO ATTEND YOUR LAUNCH EVENT
You can do 1:1 appointments at anytime, you just need to do more of them to get the same results as an effective launch class. The purpose of a 1:1 is to set an appointment to go over an individuals health goals and to select a kit that meets their needs.
THIS IS AN EXAMPLE OF HOW YOU WOULD INVITE SOMEONE TO A 1:1 APPOINTMENT
“I teach people how to use essential oils to achieve their health goals? What do you know about essential oils? Would you like to learn more about them?
What I usually do is make an appointment with people. We will go over any wellness goals you may have and make a plan to achieve those goals. It is customized to what YOU want to learn about. My part takes about 30 minutes. There is no obligation to buy but if you do find something you like, I can help you order that day. Is this something you’d be open to?
Great! Which of these two times works for you?"
A 1:1 appointment is simple and focuses on what your customer wants to learn. If you are just learning, get comfortable teaching the top 10 oils in Step 4. You can help most people solve a majority of their health priorities with these 10 oils. At the end of the 1:1 offer to set up their free wholesale account today. “Is this something you would like to get started with today? Great, do you want small bottles or large bottles? Both options come with free wholesale pricing which is 25% off retail.”
AT THE END, ASK FOR REFERRALS
If you master this skill you will NEVER run out of people to talk to. My favorite time to ask for referrals is at the end of a wellness consult or 1:1 although, this can be used anytime. Here is an example of how to ask for referrals:
“The heart of my business is referrals. Can you think of 5 people who would like to receive a free essential oil gift pack from me on your behalf? You already know I will take excellent care of them and I have a thank you gift for you as well." If yes, "Great, write down their contact info in my notebook and I'll give them a call to figure out which gift pack will best fit their needs. Can you send them a heads up that I have a gift for them?"
Offer a small thank you gift for 5 referrals such as an empty 8 vial keychain, beadlets, or a cost effective essential oil like Citrus Bliss. The gift pack is a customized sample to meet their health goals and an A-Z guide. You will start the sampling process outlined above with your new referrals.
WHAT TO SAY WHEN YOU CALL A REFERRAL?
"Hi Julie, this is ...., We don't know each other but I was chatting with Sarah the other day and your name came up. Did she tell you I would be calling?" It doesn’t matter if she says yes or no. You have established that Sarah sent you.
"Sarah and I were talking about essential oils, and she thought you may be open to learning more about these natural solutions to meet your family's health goals. I would like to send you a free essential oil gift pack. Would you be open to this?" If they say no... "Ok, thank you for your time. If you decide you have questions later please do not hesitate to call me at this number."
If yes... then help them get what they need. "Great, let's customize your gift pack for you. What health goals would like to work on for you or your family?" If they can't think of any you can make suggestions. "Here are a few things I can help with... (sleep, stress, anxiety, natural energy, pain, headaches, seasonal allergies, skin concerns, and digestive issues).” Get them talking about what is important to them.
Then start the sampling and follow up sequence outlined above.
BONUS TIP FOR LONG DISTANCE 1:1's: If you are doing a 1:1 with someone who lives out of town and want to use a visual aid, you can send them the electronic version of the natural solutions class handout above OR do a Zoom chat with them using this Introduction to Essential Oils PowerPoint as a visual aid. This is the ONLY time I use a PowerPoint to teach an intro class. It is NOT necessary but is an option if you would like to use it.
STEP 10: IDENTIFY YOUR LEADERS AND HELP THEM LAUNCH THEIR BUSINESS USING THE 6 WEEKS TO ELITE PROGRAM OUTLINED ABOVE!
When you identify someone you would love to have as your dōTERRA business partner, set up a 3-way discovery call with your mentor to see if it will be a good fit.
Mentors: This is the 3-way call script for Call 1 to help your builders close builders. The business prospect is doing most of the talking on this call as you guide the conversation. Schedule 20 minutes for this call and have your builders properly edify you to the prospect before the call. At the end of the call schedule, schedule a second call a couple days later to create a customized business plan.
This is the 3-way call script for Call 2 to create a customized business plan. The plan will lead a builder to launching their business using the 6 weeks to Elite program or a Sharer to identify 3 people who would like to like to earn free essential oils for life and then teaching the them how to achieve their power of 3 bonuses.
Mentors: After a builder has launched and is ready for advanced mentorship, you can use this weekly strategy worksheetto help them achieve their goals. The business builder worksheets that accompany the strategy session can be found here listed under "rank maps."
BONUS VIDEO: COMPENSATION PLAN 101
The dōTERRA compensation plan is extremely generous! Here’s how you will be getting paid. In the meantime, remember to ALWAYS keep your LRP template at 100PV or more so that you don’t miss out on any of your earnings.
- Download the Build Guide for a complete compensation plan overview.
ALL OF THE "EMPOWERED SUCCESS" FORMS ABOVE + YOUR OFFICIAL LAUNCH GUIDE CAN BE DOWNLOADED FOR FREE OR PURCHASED FROM DOTERRA.
After your launch, visit doTERRA's Empowered Success for advanced business training.